Fruugle

Your eGrocery AI Assistant: save more, buy easier!

Stop overpaying for Groceries.
Let Fruugle find the best Grocery Deals.

Let Fruugle do the hard work - compare prices, track cashback, and optimize your basket instantly.

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Why Choosing Fruugle?

AI-powered features that revolutionize your grocery shopping experience

Fruugle will offer one single access point to automatize and simplify the search for best full basket savings by all the eGrocery stores available:

Friendly conversational AI powered interaction (by voice and/or text)

Seamless family sharing of any shopping list

Vocal, photo, barcode and typed easy basket composition

Automatic full basket savings reporting by any eStore

Automatic integration of special offers, cashback and points-to-cash in any basket

Scheduled reporting or Alert notification as by your triggers of best savings elaborated

Suggestions about alternative products to increase basket savings

Predictive out-of-stock notifications

Assistance for dietary needs and special recipes

Automatic vocal/text seamless purchase by any eStore

Notification about delivery and updated loyalty points and cashback situation

€300+saved per year

By switching to smarter baskets across stores

60%less time

Spent comparing prices manually

30%faster checkouts

With one-click, multi-store processing

85%

of users feel more in control of their grocery spending

Save4xmore every time you shop

Fruugle finds the best deals and suggestions

How Fruugle Works

Simple steps to smarter grocery shopping

Personalize Your Experience

Set your preferences in just a few taps, tell us your name, style (friendly/formal), and how you'd like to receive updates (WhatsApp, email, SMS, or in-app). Choose the best days and times you'd like Fruugle to notify you about your optimal grocery basket.

Build Your Smart Basket

Add your favorite stores, create your standard shopping list, and refine product formats. Want family members to collaborate? No problem, just link them securely and decide who manages the Master Basket.

Get Alerts. Save. Repeat.

Get notified when your savings exceed your set threshold or when smart deals pop up automatically. You'll also track cashback, loyalty points, and delivery times. Just review and buy in one click!

The team behind Fruugle

Great minds forge the best product

Stefano Chiussi

CEO

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Manolis Chountasis

CTO

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Trupti Naik

Head of Product & Growth

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Omar Saab

AI Integrated Full-Stack Engineer

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Nihaarika Agarwal

AI Lead Engineer

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Alona Stepanova

Head of Business Development

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Latest from the Fruugle blog

Shopping intelligence, product updates, and savings stories from the team.

January 2026

Why You Should Use Fruugle - Real Benefits for Everyday Shoppers

How Fruugle Helps You Save Time, Money and Effort on Groceries, What's in it for You? The Real Benefits of Using Fruugle

Read the article

January 2026

Why We Chose to Build Fruugle - Solving the Main Everyday Grocery Problem

Why We're Building Fruugle: Fixing What's Inefficient in Grocery Shopping

Read the article

January 2026

The $300 Billion Problem Lying in Your Grocery Cart (And How We're Fixing It)

Online grocery shopping was supposed to be easier, instead, it got more complicated and expensive. It's time for a reset. Welcome to Fruugle.

Read the article

December 2025

Stop Comparing Prices. Start Optimizing Baskets. (The AI Difference)

Why standard price comparison tools fail at groceries, and how Fruugle's "Multimodal Brain" changes the game.

Read the article

Fruugle is Coming Soon

Fruugle is coming to help every Italian shopper make smarter decisions.
Join 1000+ users already on the waitlist.

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Frequently Asked Questions

What is Fruugle?

The 1st Multimodal AI Assistant which automatically compares full carts prices across any eGrocery platform, capable of:

Increasing any basket savings
Simplifying the decision journey
Accelerating the checkout process

How does Fruugle work?

Simply create your grocery list, and Fruugle will find the best combination of stores to optimize savings. It uses AI, voice, and image input to make shopping seamless, then enables one-click checkout.

Is Fruugle free to use?

Yes! Fruugle offers a Freemium model. You get 1 month of full access to all features for free. Starting from the second month, a premium plan (€6.99/month) will apply if you choose to continue.

How much can I save using Fruugle?

On average, Fruugle users save €10-€30 per week, depending on basket size and shopping habits. Over a year, that's more than €400 in potential savings!

Which supermarkets are supported by Fruugle?

We are prompting the data from the main retail chains in Italy

Do I need to order from multiple stores?

No. Fruugle helps you find the best combination, whether it's one or two stores, without overwhelming you. You decide how many deliveries you want.

Can Fruugle handle voice or photo input?

Yes! With our multimodal AI, you can add items to your list by speaking or uploading a photo of your receipt, pantry, or product.

Will Fruugle track my orders and cashback?

Absolutely. Premium users get automatic order tracking, cashback updates, and weekly savings reports directly in the app.

Is my personal data safe?

Yes. Fruugle follows strict European data protection (GDPR) standards. Your data is encrypted and never sold to third parties.

Can I use Fruugle on both mobile and desktop?

Yes! Fruugle is available on web and mobile, so you can access your shopping assistant wherever you prefer to shop