Fruugle is born asking to ourselves how the latest technologies could offer real good savings to all of us when doing Grocery shopping. Because there are already good platforms helping to save on single products by simply comparing them one by one all over the various sellers (example: electronics, flights, vacation apartments, etc…) but nothing really effective when doing online Grocery shopping: using the same logic leads just to total confusion: who buys olive oil by store x, pasta by store y, tomatoes by store z and so on?

And this happens because, when doing eGrocery, we buy a full basket with tens of products and not just one. No one can afford to go by several stores chasing the best price for every single product, nor can receive multiple deliveries (if we really want to save money).

And so Fruugle was born: we started to work on a powerful “analytical engine” capable of harmonizing our main basket of products store by store (not all stores have same rice quality and package), comparing the stores' final total offers, so to maximise our spending saving and, at the same time, make the whole purchasing process much easier and faster. All of this supported by the incredible power of Artificial Intelligence interacting with us via voice or text, understanding and proposing alternative products to harmonize our typical basket by the different stores to compare and to predict stock-out at home, alerting on specific triggers or simply matching and ranking special offers with loyalty programs and/or cashback opportunities.

All this Shopping Intelligence condensed in an App installable on any Smartphone. This is Artificial Intelligence that really helps people putting back money into their pockets by efficient automatic shopping assistance.

That's why we built Fruugle, to take the complexity out of savings. Our intelligent system does the hard work for you, finding the best full-basket deals across supermarkets without compromising on convenience. We believe everyone deserves smarter savings, and Fruugle is our way of making that a reality.

— Stefano Chiussi, CEO & Founder